For Scholastic, I created two 15-second reels to promote the newest versions of their biannual Trade catalog and annual Education catalog. These reels were used as Meta ads for promotion to customers in Middle East & Africa and Latin American & Caribbean. For the Trade catalog, we promoted anticipated books in popular, fan-favorite series. For the Education catalog, we highlighted both brand-new products and bestselling education products. I created these reels to provide eye-catching and informative media that Scholastic could use in ad campaigns. The Trade catalog received 118,560 link clicks and 1,738,773 impressions. The Education catalog received 120,461 link clicks and 1,791,085. All copyrights are credited. I started by storyboarding the design and then moved on to the animation.
Progression of Storyboards for Reel 1:
Storyboards for Reel 2:
